At times all things require descriptions beyond the name. The fundamental principle of marketing – differentiation – requires we analyze what we are all about as it relates to others. How are we unique? Our cities and towns do communicate the difference with a tag line, a nickname or a motto. Here are a few from North Alabama cities and towns who have done it. I am not to pass judgement on their accuracy or validity. They are what they are. If you know of another town or city, feel free to pass it on.

Place	Nickname	Motto	Website
Albertville	The Fire Hydrant Capital of the World		www.cityofalbertville.com
Arab		“Proud of our past… embracing the future”	www.arabcity.org
Athens		“Classic, Southern, Character”	www.athensal.us
Boaz	City of Possibilities		www.cityofboaz.org
Cedar Bluff	The Crappie Capital of the World	“You can stop looking for the good life. We found it.”	www.cedarbluff-al.org
Decatur	The River City Chicago of the South Home of America’s First Wave Pool	“The City of Opportunity”	www.decaturalabamausa.com
Falkville		“A small town is like a big family.”	www.falkville.org
Fort Payne	Official Sock Capital of the World		fortpayne.org
Geraldine		“Honoring Our Past, Embracing Our Future.”	www.townofgeraldineal.com
Grant	Home of the DAR Patriots	“…a scenic mountain town”	www.grantal.org
Guntersville	Alabama’s Lake City		guntersvilleal.org
Gurley		“Best Little Town on Earth.”	www.townofgurleyal.com
Hartselle	The City of Southern Hospitality		hartselle.org
Henagar	Home of the Sand Mountain Potato Festival	“Building a Future, Preserving the Past”	cityofhenagar.com
Hollywood		“We’re The Real Hollywood”	thetownofhollywood.com
Huntsville	Rocket City Silicon Valley of the South Watercress Capital of the World	“The Star of Alabama”	www.huntsvilleal.gov
Madison	Where Progress Meets Preservation	“Play hard, learn well & live richly”	www.madisonal.gov
Mentone	Camping Capital of the World		mentonealabama.gov
Mooresville	Alabama’s Williamsburg		www.mooresvilleal.com
Priceville	The Crossroads of North Alabama		www.townofpriceville.com
Rainsville	The Crossroads of Sand Mountain		rainsvillealabama.com
Sand Rock		“Built solid as a rock”
Scottsboro	Where the Mountains meet the Lakes	“Someplace Special”	www.cityofscottsboro.com
Somerville		“A place to come home to”	www.townofsomerville.org
Valley Head		“Gateway to the camps and Lookout Mountain.”	valleyheadalabama.com