At times all things require descriptions beyond the name. The fundamental principle of marketing – differentiation – requires we analyze what we are all about as it relates to others. How are we unique? Our cities and towns do communicate the difference with a tag line, a nickname or a motto. Here are a few from North Alabama cities and towns who have done it. I am not to pass judgement on their accuracy or validity. They are what they are. If you know of another town or city, feel free to pass it on.
